Lecture by Professor William Duggan
“Strategic Intuition: The Creative Spark in Human Achievement”.
Professor William Duggan is the author of three recent books on strategic intuition as the key to innovation: Napoleon’s Glance: The Secret of Strategy (2002); The Art of What Works: How Success Really Happens (2003); and Strategic Intuition: The Creative Spark in Human Achievement (2007). In 2007 the journal Strategy Business named Strategic Intuition “Best Strategy Book of the Year.” Professor Duggan is the author of three previous books as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University.
Professor Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. He sometimes teaches the MBA and Executive MBA core courses in Strategy as well.
Strategic Intuition offers a powerful set of ideas, methods and tools for innovation based on the latest breakthroughs in modern neuroscience, principles from classical military strategy, and surprising truths about how great achievements in business and other fields actually happen. The key to creative ideas for strategy is a flash of insight: when your mind is relaxed and connects the dots. Modern science now reveals how these flashes of insight happen. It’s a special form of intuition, called “strategic intuition,” because it gives you an idea for action – a strategy.